Preparing your artwork for Rack Card Printing
Before you upload your file, please be sure your files are saved as a high-resolution PDF file, which means it should be exported using the OPTIMIZED FOR PRESS from Adobe Acrobat® or use PDFX1A settings. If your artist has used transparency layers, you can overcome some problems by converting all elements to CMYK and removing all RGB and Spot Color elements and information from your file and then flattening all transparency layers. These preflights are availabe through Acrobat Professtional®. Be sure to give your file a final look before uploading. Once they file is uploaded, they are quickly processed.
Rack Cards are to be supplied as 4″x9″ pages + 1/8″ bleeds for a total size of 4.25″x9.25″ to be submitted as one, multi-page PDF file, where page one is always the front side and page 2 is always the back side. All pages must include 1/8″ bleeds making the pdf size as 4.25″x9.25″. If you are unsure of any of these settings, contact our customer support department at firstname.lastname@example.org.
SPECIAL NOTE: ALL PAGES ARE PRINTED HEAD-TO-HEAD BASED ON THE ORIENTATION OF YOUR PDF FILE – NOT THE IMAGE. IF YOU WISH TO HAVE IT PRINTED HEAD-TO-FOOT YOU MUST ROTATE THE PAGE IN THE PDF FILE. PLEASE DO NOT SEND IN READER’S SPREAD, MULTIPLE PAGES UP OR OVERSIZED PASTEBOARDS AS THEY WILL NOT BE PROCESSED.
Attract More Business - Communicate
Rack Card Printing
There are few printed instruments more effective than Printed Rack Cards. Designed to be placed in high traffic areas, Full-Color Rack Cards can be highly effective in promoting products, service or special events. Restaurants may use them as take home menus, event promoters can include tearout coupons to pass around and multiply their results, and retail establishments use them to announce an upcoming sale or take home coupons.
Rack Cards are especially valuable in tourist areas. Tourists who are strolling around, looking for the next thing to do are open to receiving a rack card that is strategically placed in their field of view, or in information booths.
When designing you rack card, think about including an offer or discount. You’ll be surprised how much more effective they are when offering a discount, or free gift. Mulitple ‘Tearout’ offers are a great way to increase your results. The tear out offers allow the customer to give an offer to a friend or family member making the rack card two or three times as effective.
Common Rack Card Uses and Ideas
Rack Card Advertising
Rack cards are used world-wide in a number of commerical advertising campaigns where foot traffic is significant:
- Hotels – Frequently seen in advertising special services, day trips, tours, points of interest, landmarks, etc.
- Restaurants – Announcing dinner specials, a new cuisine, special events, etc.
- Retail Stores – Offering coupons on announcing new products or sale events.
- Health Clubs – Advertising Classes or Special Training.
- Hospitals – Creating awareness, announcing services, patient communications.
- Travel & Tourism – Let tourists know about theme parks, local restaurants, night clubs, etc.